If you weren’t fighting record-breaking crowds at the mall this weekend, chances are you’ve been checking out today’s deals online. This year marks the seventh time that retailers have looked to the Internet to bring them into the black, and we wanted to find out how these two sectors have performed since the term was coined.
Since Cyber Monday 2005, the Dow Jones U.S. Retail Index has gained 5.38%, while the Dow Jones U.S. Internet Index has lost 0.16%, suggesting that the retailers have benefitted more as Americans have embraced online shopping.
With the exception of 2008, Cyber Monday sales figures have increased at least 15% every year since 2005. In 2010, according to comScore, nine million buyers took to their computers to conduct 17.1 million transactions with an average of $60.05 per transaction. Doing the math, that’s over $1B spent online shopping in one day.
Of course there’s one more important stat to examine when assessing Cyber Monday’s impact: worker productivity. According to the comScore study, 48.9% of last year’s Cyber Monday purchases happened from work computers. In a recent ISACA survey, more than one third of the companies surveyed expect to lose $15,000 or more due to employees shopping on the job this holiday season.
What market indicators are YOU watching this holiday season?